Set Up Your Store

Your store is the public home for everything you sell. Set it up in Settings → Store Settings.

Store name

Your store name displays on your store if you don't have a logo, and appears in the browser tab. Enter it and click Save settings.

Store URL

This is the web address of your store — the part that appears before .amazecommerce.com. No spaces or special characters. The full address previews below the field as you type (for example, https://your-name.amazecommerce.com).

Store logo

Upload a logo to display on your store. Recommended size is 400 × 200 pixels (2:1 aspect ratio). JPG, PNG, or WebP, up to 2MB.

Tip: Pick a store URL that matches your handle on other platforms so your audience instantly recognizes it.